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Technical SEO

Fix the foundations before you build higher.

Great content cannot rank if Google and AI crawlers struggle to reach it, read it or trust it. Technical SEO finds and fixes the plumbing problems that quietly cap your visibility.

Quick answer

Technical SEO makes sure search engines and AI crawlers can find, crawl, render and understand every important page on your site. It covers indexing, site speed and Core Web Vitals, mobile usability, redirects, canonical tags, structured data and site architecture. Fixing these issues often lifts rankings across the whole site, not just one page.

Illustration of a Google search for “technical seo services” with an AI answer recommending your website, by Intrigue Digital
How it looks when it works: ranking for “technical seo services” and being the AI's top recommendation.
Common problems we find

The issues that cost the most, and get noticed least.

Most sites we audit are not broken in an obvious way. They load, they look fine and the owner has no idea that half the service pages are not indexed, or that every page points Google at a redirect instead of the real URL. Those quiet problems are where rankings leak.

  • Pages blocked from indexing, or accidentally set to noindex
  • Canonical tags and sitemaps pointing at URLs that redirect
  • Slow mobile load times and poor Core Web Vitals scores
  • Duplicate or near-identical pages competing with each other
  • Broken internal links and redirect chains after a redesign
  • Missing or invalid structured data, so rich results and AI answers skip you
  • AI crawlers blocked by default security or hosting settings
What we do

Audit, prioritise, fix, verify.

01

Full crawl and index audit

We crawl the site the way Google does and compare it with what Google has actually indexed, so nothing important is missing.

02

Speed and Core Web Vitals

Image, script and hosting fixes aimed at the pages that bring in enquiries first.

03

Architecture and internal links

A clear structure from home page to service and location pages, so authority flows where you need it.

04

Schema and structured data

Valid markup for your organisation, services, FAQs, reviews and locations, tested before it goes live.

05

Migration and redesign protection

Redirect maps and launch checks so a new website does not wipe out years of rankings.

06

Plain-English reporting

Every fix logged with what it was, why it mattered and what changed, so you never have to decode a jargon-heavy audit.

Prioritised by impact

Not a 200-item audit you never action.

A technical audit that lists every possible warning is easy to produce and almost useless. We rank issues by the revenue they are likely blocking and the effort to fix them, then work through them in that order. On most platforms, including WordPress, Shopify, Wix, Squarespace and Webflow, we make the changes ourselves.

Technical work is included in every Intrigue plan rather than sold as a one-off, because sites drift. Plugins update, pages get added and something always breaks eventually.

Proof, not promises: Coactive Life Design reached page one of Google for "life coach Melbourne", Blanket Fire Protection holds #2 for "Melbourne fire doors" and SLB Legal's practice-area keywords sit on page one. See the results →

Current research

What the latest research says about Technical SEO.

Independent research on search and AI behaviour, last reviewed October 2026. We re-check these figures at least every six months.

Questions

Common questions, answered.

What is included in a technical SEO audit?

We check crawling and indexing, site speed and Core Web Vitals, mobile usability, redirects, canonical tags, sitemaps, robots rules, structured data, internal linking and duplicate content, then rank every issue by impact and effort.

Do you fix the issues or just report them?

We fix them. On WordPress, Shopify, Wix, Squarespace, Webflow and most other platforms we make the changes directly. Where a developer is needed for custom code, we brief them precisely.

Will technical SEO help with AI search too?

Yes. AI crawlers need the same things Google does: access, speed, clean structure and valid schema. Some hosting and security settings block AI crawlers by default, and we check for that.

I'm redesigning my website. When should I involve you?

Before launch. A redirect map and pre-launch checks protect the rankings you have already earned. Most traffic losses after a redesign come from missing redirects and changed URLs.

Keep exploring

Ready to be the name AI drops?

Book a free 30-minute strategy call. One business per industry, per postcode, so your direct competitor can't buy the same spot.