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Business Spotlight

Real operators, real rebuilds. Business owners in our network tell us what actually worked, and what they switched off, when they rebuilt their marketing for AI search.

A new client-discovery channel no ad budget can manipulate: ChatGPT, Claude, Grok and Venice, not Google.

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A $3.4M run-rate and 9.3x Google Ads ROAS: how an ecommerce skincare brand uses AI for speed and research, and ignores its advice on strategy.

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How Zoe Sage, a small Australian baby brand, rebuilt its marketing for AI search, and what it switched off.

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