When someone searches for a lawyer, accountant or specialist near them, the map pack and the AI answer above it decide who gets the call. Local SEO makes sure that is you.
Local SEO helps a business appear in location-based searches such as "family lawyer near me" or "accountant in Geelong". It covers your Google Business Profile, reviews, consistent name, address and phone details across directories, location pages and local links. The same signals feed the local recommendations made by AI assistants.
Google ranks local results on three broad factors: how relevant you are to the search, how close you are to the searcher, and how prominent you are, which includes reviews and mentions across the web. You cannot move your office, but you can control the other two.
AI assistants answering local questions draw on many of the same sources: your Google Business Profile, review platforms and directories. Inconsistent details across those sources are one of the most common reasons a good local business is left out.
Categories, services, photos, posts and Q&A set up for the searches you want, then kept active.
A simple, compliant way to ask happy clients for reviews, plus responses that show you care.
Your business details made identical across directories and data aggregators.
Genuinely useful pages for the areas you serve, never copy-and-paste doorway pages.
Community, association and local media links that prove you are part of the area.
We check whether AI tools name you for "best [service] in [area]" questions each month.
We take on one business per industry, per postcode. If we are building your local visibility, we will not build it for the competitor down the road. That exclusivity is part of every plan.
Browse the regional hubs and suburbs we cover, or see how local SEO works for law firms.
Proof, not promises: Coactive Life Design reached page one of Google for "life coach Melbourne", Blanket Fire Protection holds #2 for "Melbourne fire doors" and SLB Legal's practice-area keywords sit on page one. See the results →
Independent research on search and AI behaviour, last reviewed October 2026. We re-check these figures at least every six months.
Google Business Profile and consistency fixes can show movement in weeks. Reviews and local authority build over months. Most businesses see meaningful map-pack movement within the first three months.
For the map pack, Google generally requires a real address or a defined service area. Service-area businesses can still rank by setting their area correctly and building strong local signals.
Only if each one is genuinely useful and different. Near-identical pages with the suburb name swapped can be treated as doorway pages. We write each one around the real local market.
We help you respond professionally and build a steady flow of genuine reviews. We never write or buy fake reviews, which breach Australian Consumer Law.
Book a free 30-minute strategy call. One business per industry, per postcode, so your direct competitor can't buy the same spot.
Intrigue Digital