When a pipe bursts or the power goes out, nobody scrolls to page two. They tap the first credible business on the map. For planned work, they compare reviews and photos. We help trade businesses win both.
SEO for tradies means getting your trade business found when people search for your services in your area. It focuses on your Google Business Profile, reviews, service and service-area pages, fast mobile pages with tap-to-call, accurate licence details and photos of real work, which also help AI tools recommend you.
Trade searches split in two. Emergency searches, such as "emergency plumber near me", are won by whoever looks credible and is closest on the map, so your Google Business Profile, opening hours and reviews do most of the work. Planned jobs, such as a renovation or switchboard upgrade, involve more research, so service pages, photos of finished work and clear pricing guidance matter more.
We have done this for trade and service businesses already: Jet Wash Torquay ranks #2 on Google for its core cleaning searches and Blanket Fire Protection holds #2 for "Melbourne fire doors".
Services, service areas, hours, photos and regular posts, set up for the jobs you want.
Genuinely useful pages for the suburbs and towns you cover, never copy-and-paste doorway pages.
A simple follow-up after each job asking happy customers for a review.
Tap-to-call, quick quote forms and pages that load fast on a phone.
Licence numbers and insurance stated accurately, a trust signal for customers and AI tools.
Real before-and-after photos and short case studies that show the quality of your work.
More calls is not the goal if half of them are jobs you don't do. We build pages around your most profitable work and areas, and make it clear what you don't do, so the enquiries that come through are worth answering.
Need leads this week while SEO builds? Add Google Ads management, month to month.
Proof, not promises: Coactive Life Design reached page one of Google for "life coach Melbourne", Blanket Fire Protection holds #2 for "Melbourne fire doors" and SLB Legal's practice-area keywords sit on page one. See the results →
Independent research on search and AI behaviour, last reviewed October 2026. We re-check these figures at least every six months.
For local and emergency searches: a complete Google Business Profile, plenty of recent genuine reviews, consistent business details and being close to the searcher. For planned jobs, strong service pages and photos of real work also matter.
Yes, ideally. A profile wins map searches, but a fast website with clear service and area pages ranks for more searches, builds trust and gives AI tools more to draw on.
Ask every happy customer, at the right moment, with a direct link. We set up a simple process that makes this routine. Never buy or fake reviews, which breaches Australian Consumer Law.
Yes. We build pages for the suburbs and towns you genuinely service, and set your Google Business Profile service areas to match.
Book a free 30-minute strategy call. One business per industry, per postcode, so your direct competitor can't buy the same spot.
Intrigue Digital