Work out what SEO is worth to you, see where you stand in AI search, and learn the basics in plain English. Everything here is free.
Intrigue Digital's free resources include an SEO ROI calculator that projects the profit from doubling your website leads, a five-step search blueprint, plain-English guides to SEO, AEO and GEO, an independent comparison of Semrush, Ahrefs, Ubersuggest and DataForSEO, and a list of free tools worth setting up today.
Start here if you want numbers before you commit to anything.
Short, practical explainers on how search and AI recommendations actually work.
The first three are completely free and matter more than any paid tool. The last two are affiliate links: we may earn a commission if you sign up, at no extra cost to you.
Our Business Spotlight series shares what Australian business owners and marketers are actually seeing as AI changes how customers find them. Featured contributors get a badge and a followed link.
Independent research on search and AI behaviour, last reviewed October 2026. We re-check these figures at least every six months.
Yes. The calculator, blueprint, guides and spotlight articles are free with no sign-up. Some recommended tools are affiliate links, which are clearly marked.
It uses your own numbers and a clear formula, so it is a useful way to size the opportunity. It is a scenario, not a forecast, and results will vary by business.
Yes. Complete the search blueprint or book a free 30-minute strategy call and we'll look at your Google rankings, Maps visibility and AI answers.
Book a free 30-minute strategy call. One business per industry, per postcode, so your direct competitor can't buy the same spot.
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