SEO compounds over months. Google Ads can put you in front of ready-to-buy searches this week. Used together, ads fill the gap and SEO slowly reduces how much you need to spend on them.
Google Ads management means planning, building and continually optimising paid search campaigns so your ads appear for high-intent searches at a sensible cost. Intrigue manages Google Ads from $700 a month, month to month, as an add-on to Starter, Growth or Enterprise SEO plans. Ad spend is paid directly to Google.
We build search campaigns around the same buyer-intent keyword map we use for SEO, so paid and organic work together instead of competing. Negative keywords, location targeting and ad schedules keep spend on the people most likely to become clients.
Before we bid on anything, we work out what one client is worth to you and what that means for a sensible cost per lead. Our Business Spotlight with David Caruso explains the same discipline from an ecommerce operator's side.
Search campaigns built around buyer intent, with negatives from day one.
Persuasive ads written within legal advertising rules and Google's policies.
Calls, forms and bookings tracked so we optimise toward enquiries, not clicks.
Bids, search terms and ads reviewed and adjusted regularly.
Recommendations for the pages your ads send people to, so you are not paying for clicks that bounce.
What you spent, what it produced and what we are changing next.
Google Ads management is $700 a month and can be added to any Starter, Growth or Enterprise plan. There is no lock-in on the ads add-on. Your ad spend is separate and paid directly to Google, so you always see exactly where it goes. See full pricing.
Independent research on search and AI behaviour, last reviewed October 2026. We re-check these figures at least every six months.
It depends on what a client is worth to you and how competitive your keywords are. We work out a sensible cost-per-lead ceiling first, then recommend a starting budget you are comfortable testing.
Yes. The $700 monthly management fee is separate. Ad spend is paid directly to Google from your own account.
Yes, within Google's policies and your state's legal advertising rules. Some areas, such as personal injury advertising in certain states, have specific restrictions, and we write ads with that in mind.
Not always. Ads are useful while SEO builds, for very competitive terms, or for short-term campaigns. Many clients reduce ad spend as organic rankings grow.
Book a free 30-minute strategy call. One business per industry, per postcode, so your direct competitor can't buy the same spot.
Intrigue Digital