Intrigue Digital
Quick answer
Intrigue Digital publishes contributed articles from Australian business owners and marketers through the Business Spotlight. Share a first-hand view on AI search, SEO, AEO, GEO, ads or getting found online, and you get an edited feature with your byline, a followed link to your site and a Featured badge. It is free, there are no paid placements, and you approve the final version.
Search is changing faster than at any point in twenty years. Customers are asking ChatGPT and Gemini who to call, Google answers more questions without a click, and plenty of small businesses are working out what to do about it in real time. The Business Spotlight is where Australian operators share what is actually happening in their business, in their own words.
If you have tried something, measured something or changed your mind about something in search or marketing, other business owners want to read it.
What we publish
Past contributors have covered why the cheapest cost per lead was the wrong number to trust, how AI search ignored a brand and what they changed, how orders from AI assistants grew in a year, and why trust got more expensive once content got cheap. Good pitches include:
- AI search in practice: customers finding you through ChatGPT, Gemini or Perplexity, or competitors being named instead of you.
- SEO, AEO and GEO experiments: what you changed, what moved and what did not.
- Ads and lead quality: Google Ads, Meta, ChatGPT ads and the numbers that actually predict revenue.
- Content and trust: how you create content people and AI tools believe.
- Local visibility: reviews, listings and getting found in your own suburb or region.
What contributors get
| You get | Why it matters |
|---|---|
| An edited feature with your byline | Your expertise, presented clearly, approved by you before it goes live. |
| A followed editorial link to your site | A genuine mention from an Australian search and AI visibility agency, the kind of signal Google and AI assistants trust. |
| A Featured badge | Code for a badge on your About or Press page, linked to your article. |
| A place on our homepage wall | Strong quotes are featured on the intriguedigital.com.au homepage. |
| Something to share | A finished piece for LinkedIn, your newsletter or your own press page. |
If you are building your visibility from scratch, our guides on how to get backlinks for a small business and how to improve domain authority explain where an editorial feature fits.
Writing guidelines
- Length: 500 to 1,500 words for an article, or two to five sentences for a quick take.
- Your experience: write about what happened in your business or your clients' work, not general theory.
- Specifics: numbers, timeframes, tools and what you would do differently. Rounded figures are fine.
- One idea: the best pieces make one clear point and back it up.
- Original: not published elsewhere, and written by you. Using AI to tidy your writing is fine; using it to write the whole piece is not.
- Australian context: contributors should run or work in an Australian business.
Not a writer? Send the idea and a few lines. We will send interview questions and shape it with you.
What we do not accept
- Paid, sponsored or link insertion requests. We never sell links.
- Pre-written articles from link sellers, or requests for specific anchor text.
- Gambling, crypto trading, adult content or payday lending.
- Content mostly generated by AI without your own experience in it.
- Pieces that attack named competitors or make claims you cannot support.
These rules are why a link from the Business Spotlight is worth having. Links from sites that sell them carry little weight with Google; links from sites that do not are the ones that build real authority.
How it works
| Step | What happens | Timing |
|---|---|---|
| 1. Pitch | Send your idea or draft using the form below. | 3 minutes |
| 2. Reply | If it is a fit, we confirm the angle or send interview questions. | Within a week |
| 3. Edit | We edit for clarity and add context and links. | 1 to 2 weeks |
| 4. Approve | You check the final version before publishing. | Your call |
| 5. Publish | Your feature goes live and we send your badge code. | Same week |
Pitch your story
Tell us who you are and what you want to say. We read every pitch and reply within a week if it is a fit.
Frequently asked questions
Does Intrigue Digital accept guest posts?
Yes, through the Business Spotlight. We publish contributed articles and short quotes from Australian business owners and marketers with a real view on AI search, SEO, AEO, GEO, ads or getting found online. Every piece is edited, and we do not publish posts written only to place a link.
Is it free to write for Intrigue Digital?
Yes. There is no fee and we never sell placements or links. Pitches are chosen on whether they will genuinely help other Australian business owners understand search and AI visibility.
Do contributors get a link?
Yes. Contributors get a byline and a followed editorial link to their website, plus a Featured badge for their own site. Because the link is editorial, we decide where it sits and how it is worded. We do not accept requests for specific anchor text.
What topics does the Business Spotlight cover?
How AI assistants like ChatGPT, Gemini and Perplexity are changing how customers find businesses, what you have tried in SEO, AEO or GEO and what happened, lead quality and ads, content and trust, and local visibility. First-hand experience and real numbers work best.
How long should a contributed article be?
Between 500 and 1,500 words in your own voice for a full article, or a few sentences for a quick take. You can also pitch an idea and we will send interview questions instead.
What will you not publish?
Paid or sponsored posts, link insertions, pre-written articles from link sellers, gambling, crypto trading, adult content or payday lending, content mostly generated by AI without your own experience, and pieces that attack named competitors.