Intrigue DigitalWhat is AEO (Answer Engine Optimisation)?
AEO in one sentence
AEO stands for Answer Engine Optimisation. It is the work of getting your business named as the answer when someone asks an AI assistant, like ChatGPT, Gemini or Perplexity, for the best provider in your industry and area.
Where SEO competes for a ranking position, AEO competes to be the recommendation itself. When AI says 'you should try...', AEO is why it says your name.
How AI decides who to name
AI answer engines look for clear, structured, consistent information they can trust. They favour pages that answer questions directly, businesses whose details match across the web, and content marked up so machines can read it without guessing.
The FAQ pattern that works
The single highest-yield AEO tactic is a genuine FAQ: real questions your customers ask, answered in plain language, with matching FAQ schema in the page code. AI models lift these question-and-answer pairs almost verbatim.
Publishing this consistently is easier with a system behind it. Many agencies run their client comms and content workflows through GoHighLevel, and use Ubersuggest to find the exact questions people ask.
Three AEO moves for this month
1. Add a real FAQ to your key pages, with schema markup.
2. Publish a clear 'about' and services description using consistent wording everywhere.
3. Add an llms.txt file so AI models get a clean summary of who you are.
Frequently asked questions
What is AEO?
AEO (Answer Engine Optimisation) is the practice of optimising your online presence so AI answer engines like ChatGPT, Gemini and Perplexity name and recommend your business.
How is AEO different from SEO?
SEO aims for a high ranking in search results, while AEO aims to be the named recommendation inside an AI assistant's answer. They overlap but need different signals.
How do I get my business mentioned by ChatGPT?
Publish clear question-and-answer content with FAQ schema, keep your business facts consistent across the web, and add an llms.txt summary. These are the core AEO signals.
Want to be the brand AI name-drops?
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