Business Spotlight

If the AI can't see you, neither can your next client.

A new client-discovery channel no ad budget can manipulate: ChatGPT, Claude, Grok and Venice, not Google.

By Jeremy Britton, founder of Boston Trading Co·Published 2 October 2026

Where our new clients actually come from

We always ask where our new clients find us. Sometimes it is a referral or word of mouth, and we like to send a gift or thank-you to the referring party. Sometimes people find us on page 2 of an online search, and we know that we need to step up our game, as the page one businesses are probably getting all the other calls.

More recently we have found a few people finding us through online AI bots such as ChatGPT, Claude, Grok or Venice. These are people who did not do a traditional online search such as Bing, Duck Duck Go or Google, they went straight to the chatbot. This is an area where we know we need to do some work.

Chatbots don't care how much you spent on ads

Chatbots or LLMs will not care if you spent $40,000 on SEO or online search ads. The results are not so easily manipulated. We need to have some effort, add value and produce more content across multiple channels. The old model is redundant, or used infrequently.

We ain't in Kansas anymore. Welcome to the AI revolution. If your business is mentioned, it survives. If the AI cannot see your content, neither can any of your new customers.

Jeremy Britton is a bestselling author, ethical investing pioneer and financial educator with more than 30 years in traditional and digital markets. He has hosted a radio show in New York and a television show in Brisbane, interviewing millionaires and entrepreneurs, and has been featured in Forbes, HuffPost and other media. Jeremy co-founded the world's first diversified crypto fund in 2016, and helped launch faith-aligned ethical digital asset funds for Muslim, Jewish, Hindu, Sikh and Buddhist investors. He is the founder of Boston Trading Co.

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Business Spotlight features are contributed by operators in our network and reflect their own experience and views. Intrigue Digital does not verify the internal metrics or figures reported and they should be read as the author's own account, not independently audited results. This article is not financial or investment advice.